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TV Widget from Betfair
 January 10, 2010, 11:51 am (1 year ago)British online betting exchange operator Betfair Limited has started up its 1st wagering application for televisions, hosting the new Yahoo! TV Widget Engine so as to offer clients with a latest interactive gaming experience.
Betfair commented that it formed an expert team to conduct improvement in this part after recognizing the rising need of the interactive television platform and quoted research that expected that there would be 15 million linked sets in Europe by the end of the year.
“Televisions are the major entertainment at home and live sport on television drives our business,” commented Simon Miller, CEO for Betfair TV Limited.
“The style people interact with their televisions is altering. Our investment in this thrilling latest platform makes sure that Betfair is an essential part of the future of Internet-connected television.”
“Yahoo! is the trustworthy colleague for publishers who wish to benefit from our worldwide distribution channels and advancements in establishing a universal developer ecosystem for publishing and distributing up-to-date and ground-breaking TV Widgets,' stated Arlo Rose, Senior Director Of Product Management And Design for Yahoo! Connected TV.
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