PartyGaming has a contract with the online advertiser in networking, Traffic Marketplace in the rights to sell on advertising and sponsorship at the prospect in US version of Partypoker.com.
The company hopes that the move heighten the profile in US market boosting their revenues, albeit this company accepts the non money play as resulted in the Unlawful Internet Gambling Enforcement Act.
According to Calvin Lui, partypoker has provided tremendous opportunities for the advertisers reaching the highly coveted demographic young, entertainment markets, uniquely captive experience. comSocre Media Metrix figures are that Traffic Marketplace attracts 108 million users, this is equivalent to 61 percent, April 2007.