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Betfair going into online social networking
 October 26, 2009, 9:14 am (2 years ago)Industry sources are expecting news today that online gambling giant Betfair’s Australian operations are ready to invest into the social networking supplier Watercooler, an Internet start-up that has enrolled 26 million punters in just 2 years.
Watercooler provides around 600 online applications, mainly for American sports teams, where its members are able to exchange views on favorite games and players.
A great number of English football enthusiasts are now utilizing Watercooler applications on Facebook. Watercooler earns from advertising, subscriptions to premium content, including live score tallies and sports goods.
Sources show that apparently, Betfair is going to use the Watercooler technology to release more social features to its online presence.
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