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Party Poker and Party casino start up marketing operation
June 10, 2009, 7:23 am (2 years ago)Party Poker and Party Casino have started up a new marketing operation with the strapline “Feel It”. The strapline is provoked by the players’ rush which is frequently occur in a win.
Widespread global customer research was a big help to PartyPoker.com and PartyCasino.com to expand the ‘Feel it’ campaign. The study verified ‘it’ as the powerful rush as the river card is turned or the wild expectation as the roulette wheel starts to slow.”
The campaign is going to be advertized on TV, online, billboards and in press in territories internationally. At the core are TV commercials for both PartyPoker.com and PartyCasino.com that present players held up in a tornado of thrill. The tornado captures the voyage of the game for poker and the amusing and enthusiasm of casino as players take pleasure in the games in a virtual world.
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