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In an effort to regain lost players and potentially...
 December 13, 2007, 11:00 am (3 years ago)In an effort to regain lost players and potentially lost profit in light of the recent smoking ban effective this year, casino owners and operators are searching for ways to bring in new and lost traffic to their businesses. Rank, a leading gaming group, has just announced that they will offer a Ј1million jackpot, as well as booths located outside of their bingo halls. Rank operates Mecca Bingo Halls, Grosvenor Casinos, and Blue Square, which is an online gambling site. They plan to offer Ј2 starting September 1st for Mecca Millionaire. The jackpot is anticipated to be scooped on an average of every 45 days.
Ian Burke, Chief Executive for Rank stated that the company plans to do “everything we can to make going to our bingo halls and casinos as attractive as possible”. The Mecca Millionaire game will be the largest amount ever offered by Rank, and in the case of no winners, the company plans to have rollovers. Burke also stated that “We are always looking at ways to make all our businesses have as wide an appeal as possible.”
Ranks advertising profits from January through July of this year were Ј37.3million. After only Ј21.9 million for January through July of 2006, it seems that Rank may have the right idea after all.
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