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For the first time, following the UK’s Gambling Act of 2005
 December 13, 2007, 10:46 am (3 years ago)For the first time, following the UK’s Gambling Act of 2005, the online gambling industry is entering a new stage. You will now be able to see advertising from the online gambling industry on television. This is the first time that the industry has been permitted to reach out to potential gamblers using this most wide spread media coverage.
According to ComScore, a leader in measuring the online world, the results of a global research project into online gambling shows that the number of unique visitors to online gambling sites have reached close to 217 million people. That’s a per year growth average of 17%, giving rise to the expectation that online gambling is indeed heading to be a lucrative industry.
Commercial Break is the term used to describe the UK’s gambling industry media coverage. And while online casinos are reaching a larger market on the mainstream UK television stations, Washington is overcome with many Americans who are seeking to lobby for their own freedoms to be restored.
The discussion is that the Gambling Act has, in a sense, legitimized the gambling industry. Also in discussion is the report that companies within the gambling industry have spent upwards of $1.3 Million, in the first six months of this year, in an effort to persuade Washington DC politicians to revoke the UIGEA and the new internet regulations regarding such acts.
In fact, the only discussion at the moment that is not being held is on the industry’s advertising strategies, and the campaigns that they are using. The assumption is that the online casino owners are keeping these strategies to themselves for the moment. One can only assume that these campaigns will be expensive. There is much at stake and millions to be invested to ensure that the online gambling industry will have their day to shine, by reaching into homes and attracting would be consumers into their casinos.
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