In recent times there has been a intensive focus by online companies such as PartyGaming and 888 Holdings to get hold of internet sportsbooks with non-US facing customer bases. But Ladbrokes is considering that there is more value in increasing its existing brand name.
Ever since coming off from the Hilton International hotels group in February this year, British bookmaker Ladbrokes has been energetic in exploring international expansion in the US and Italy in particular. But one thing the company seems improbable to enlarge is its current online capacity.
Interestingly, Ladbrokes has released a statement with the news of 12.3 per cent rise in operating profits to £151.3 million in the six months to June. The company is making a total of £17.5 million from this year’s football World Cup.
Mr. Chris Bell, Ladbrokes chief executive lately ruled out a proposal for the Victor Chandler group, which is a primary target for PartyGaming. John O’Reilly, managing director of Ladbrokes’ e-gaming division, making it clear, “Lots and lots of customers have lots of accounts, So what we’d be buying would be a list of customers, many of whom already had accounts with us.
He also added, “We’re better off spending £51 a head to recruit a new player rather than paying for customer acquisitions.” Odds, Logic, Instinct and Calculative mind are default skills in this unpredictable industry. Isn’t it?
August 27, 2006, 7:49 pm (5 years ago)
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