Casino News: PartyGaming Online Casino dept Signs Deal With Traffic Marketplace

PartyGaming Casino dept, signed a deal with online advertising network: Traffic Marketplace.

The deal will allow PartyGaming to sell advertising and sponsorship banners on the US versions of PartyPoker.com and PartyPoker.net as well as other brands they have.



This agreement will will assist PartyGaming in the US market, which will in turn increase revenues (as stock rises), although the company is only accepting non-money play as a result of the lastest Unlawful Internet Gambling Enforcement Act (Bill), which was became a law in October 2006.

President of Traffic Master, Calvin Lui, wad quoted to say: "PartyPoker provides a huge opportunity for Traffic Marketplace advertisers to reach a highly-coveted demographic; young, affluent, entertainment-seeking consumers, in a uniquely captive user experience."

"The addition of PartyPoker.com and PartyPoker.net furthers our network's reach and enhances our rich audience profiles," he commented.

according to comScore Media analysis group, in April 2007, Traffic Marketplace attracted over 100 million unique users, which is equivalent to more than 60% of US online consumers.

PartyGaming PLC was founded in 1997, and has since been one of the industry's leading online gaming companies (in Poker not as an Online Casino). The group offers a variety of games through an integrated Party-branded platform and through a number of secondary brands such as backgammon, bingo and online casino games.