PKR.com an online poker room announces the excusive agreement that will enable to be seen in an in-game advertisement in the IGA Worldwide in its play money tables. Featuring a real time 3-D graphics and these ads will eventually enable them to have 60,000 players a day from its costumer base that is over 600,000.
As part of their agreement the virtual poker rooms in within key space will be replaced to high visibility wall poster and logo appearing the poker tables. Additionally they will provide 15 and 30 second video ads breaking between games at the PKR’s free to play mode in such a way there are no players that are overexposed in the same message.
Advertisements of PKR.com will aim the 18 to 35 year old males thus provide a great chance to market the latest trends in the grooming products for men. As told by Simon Prodger, the Marketing Director of PKR. “The previous year there have been an increasing growth in online poker and we’ve focus more on developing a realistic environment as possible.”
Advertisements improve the player’s experience furthermore in copying the real-world poker. This joint venture sees the launching of an exciting and valuable vertical in the leading in-game advertising network thus include this year’s hottest gaming titles as told by the CEO of IGA, Justin Townsend.
June 14, 2007, 7:29 pm (4 years ago)
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