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$100,000 Billboard Was Erected By Sportsbook.ComSeptember 5, 2006, 1:36 pm (5 years ago)In Las Vegas, Sportsbook.com has put the world's only billboard that features real cash on display! An ever-present armed guard carefully watches the $100,000 advertisement, which is put up in front of the Stardust Hotel.
'Win This Cash Free, Only at Sportsbook.com' boasts the billboard, which features a plexiglass case containing $100,000 cash. All are one dollar bills. A giant yellow arrow points to the box of cash. The arrow mark reads '$100,000 REAL CASH (AND REAL GUARDS BELOW)’. Sportsbook.com members will get various chances to win the cash. The exhibit marks the kickoff of Sportsbook.com's $100,000 good deal promotion. Sportsbook.com's Marketing Director, Alex Czajkowski said, 'No one would ever dream of putting $100,000 cash on a billboard in the middle of one of the busiest streets in the world. But we want to show our valued members and potential members just how serious we are about providing the most exciting and rewarding contests of any online Sportsbook.’ Thank God, the ultimate price is not a wild African Elephant!
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