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Double Click Acquistion by Google Could Have Online Gambling Impact
 April 18, 2007, 10:32 pm (5 years ago)
The three point one billion dollar massive deal that was put out by Google, in which the actual company acquired online advertising company Double Click for almost double the amount of what it paid for the fee video enterprise YouTube last year, could actually impact the online gambling industry marketers say.
If you are asking why you will see that Double Click is arguably the biggest online advertising display server in the business and it is certainly one of the greatest leader. With the company’s Goggle anti online gambling advertising policy, the marketers fear that this will actually be extended to embrace Double Click and that it could make it tougher for the advert presentation.
If you go by what the advertising sources are saying, Google now owns Double Click’s presentation assets and will be clearly more influential in the relationships with other advertising companies and also web publishers and also the advertisers themselves. Google is also more likely to make its presence felt in the actual display of advertisement sector that it has so wanted to enter and where Double Click is more dominant. The actual addition of the display of advert clout to Google’s already sturdy position in which search as well as contextual advertising makes for an impressive combination.
It was founded in the year of nineteen ninety six and was previously owned by two equity groups that were private, Double Click actually provides display type advertisements on web sites like MySpace and also the Wall Street Journal and also the America Online together with software to extract what are known as the best revenues from the material. The company also helps in advertising buyers such as marketers and also their agencies to manage and also track how much business their rich media, search and also other online endeavors produce.
DoubleClick has recently introduced what is known as a stock exchange for online advertisements that analysts claim will actually have been attractive to Google in the run up to the acquisition.
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