According to the 2005 Gambling Act, betting shops, casinos and gambling websites are allowed to advertise on television. Therefore, a major boost of around £50 million boost is accepted in advertisings revenues. It is indeed a significant thing particularly for casinos. They were not even listed in telephone directory only 10 years back.
Gambling companies can now sponsor Television programs without claiming traditional commercial slots. But, there are some strict regulations to be followed, though National Lottery, football pools and bingo have got an exemption from this ban. Below are the guidelines:
Advertisement must not be Portraying or encouraging gambling behavior, as this is socially irresponsible
An advertisement should not suggest by any means that gambling could be useful for finical solvency.
An advertisement must not link gambling to a sexual conquest seduction.
An advertisement must not suggest gambling as ''rite of passage” or “ portray gambling in a context of toughness”.
''My view is that yes, we will be able to advertise on television, but what we can do is not what we’d like to be able to do'', commented Chris Edginton, marketing director of William Hill'.
Ladbrokes has hired M&C Saatchi to create its advertising campaign ahead of September. There is a mixed reaction form the advertising industry regarding Television advertising.
''Spending £100,000 for a space in the middle of Coronation Street would be a huge waste of my marketing budget'', claimed marketing director of William Hill, Chris Edginton
However, Global Betting and Gaming Consultants calculated that the advertising spend could be as high as £250 million.
March 18, 2007, 11:06 pm (4 years ago)
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