Casino News: The Gambling Market in Mexico Explored

A new contract was signed between Entretenimiento de Mexico (EMex), the largest land based casino games operator of Mexico & Playtech, a leading software provider in the online casino industry. Emex is presently operating 12 gaming stations and having around 2lacs online casino players as its regular members. From now, the software products of playtech will be featured in the gambling estate of Emex. Videobet, subsidiary of the online casino companies will get a chance to explore the gambling market potential in Mexico. According to the new deal, products of Videobet will be featured in land-based casinos in Mexico. Thus, Videobet can reach to thousands of land-based gamblers based in Mexico. According to recent speculation, the gambling market in Latin American region will be on high. Therefore, several casino companies will try to grab the market by making new collaborations and signing new contracts.

The deal between Emex & Playtech clearly reveals that the main key is to sell products in both land based & online casinos. Chief executive of Playtech made an statement echoing the same theme,” “This product provides a great opportunity for land-based casino operators to diversify their offering and increase customer loyalty by cross-selling to online and mobile products.”

Gamblers based in Mexico can also be befitted from the deal as well as the business partners making the deal. The latest software features 45 games, with real-time management software. Some of them will surely gain immense popularity in both online & land based casino games.