Paddy Power has recently appointed Christian Woolfenden, a 33-year-old man as a marketing director for both UK and Irish. Currently, Christian Woolfendenis is working as Global Brand Director for the Bacardi brand and he will be joining Paddy Power at the beginning of December 2011. In the year 2008, he joined Bacardi and before that, he had spent 8 years working as marketer at Procter & Gamble in Switzerland and London.
This appointment took place when Barni Evans, former Marketing Director, Paddy Power moved to Australia to look after the marketing for the Australian divisions of company.
CEO of Paddy Power, Patrick Kennedy commented, "I am very happy that Christian has agreed to join Paddy Power team. He is considered as one of the top marketer in UK and internationally. His appointment shows international ambition of Paddy Power as well as our investment in talent."