The reputed player in online gaming arena, Coral is all set to strike a deal with English Rugby club. The later is also a leading Guinness Premiership club! This sponsorship deal is likely to be extended in the span of next two seasons.
Earlier this month, the Coral has announced that it is sponsoring the Middlesex Sevens. So, Coral has evolved as a latest major company having partners as big as Premier Rugby and the Guinness Premiership.
And what are all the consequences of this big step? This deal will benefit the dozen Guinness Premiership clubs, because, a contribution 'bounce back' scheme which will directly reward clubs on the event of their supporters opening an account in the company. Now all twelve Guinness Premiership clubs' playing shirts will have the Brand Logo of Coral.
Former London Wasps, and also Northampton Saints and England scrum half, Mr. Matt Dawson, is the man who made the sponsorship happen.
He is going to host a lot of poker nights for the game loving club supporters all over the country, since he has been assigned as the Coral.co.uk ambassador.
Dominic Harrison, E-Commerce Managing Director of Coral, while announcing his company's involvement with Premier Rugby and the Guinness Premiership, said: 'This sponsorship is truly exciting for us as it is the first time we have become involved with a sport outside our traditional racing environment for some time,” Exciting news indeed!