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Tabcorp gets ready for action
 May 31, 2009, 8:03 am (2 years ago)According to the Herald Sun newspaper in Victoria, Australia, Tabcorp is ready to respond to the increasing competitive intimidation of company bookmakers. Its reaction is to notify its purposes to provide fixed odds on every race in all 3 codes by the end of the year.
Tabcorp CEO Robert Nason stated the action was the most excellent way to battle with corporate bookies betting on Tabcorp’s long-established tote product.
Explaining his plans, Nason said to the newspaper: “The most excellent way to confront the increase of corporate bookmakers is to keep on influencing on their area by providing a bigger fixed-odds service”.
He added that they have to fight fire with fire and by offering this service, together with having their own corporate bookmaker in Luxbet.
Nason showed that Tabcorp lately included eight price assessors to its ranks to deliver its sum to 30. “By the end of the year, when a client goes into a TAB the fixed odds are going to be shown significantly, offering customers an apparent choice between betting on the tote or taking a fixed price,” he stated.
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