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Ladbrokes new advertisement on TV
 May 12, 2009, 8:04 am (2 years ago)Ladbrokes are well-known for their high street sportsbetting shops but their online casino operation is becoming stronger and stronger. Their latest ad is a more cheerful affair following the ban given by advertising regulators ASA for “encouraging gambling.” on their previous campaign.
The advert begins with the front character frantically attempting to find a place to hide, before a man in a Lemur outfit yells “98 99 100, coming ready or not”, just to locate him hiding in a dustbin.
Ladbrokes’ head of marketing, Charlie Goodenough, explained: 'It's nice to be back on air with an additional ground-breaking product. We are really satisfied with it and being so left field, we think it is going to give us the opportunity to really distinguish ourselves and stand out in the online casino market.'
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