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Eight Wins Most Effective Membership prize
 December 24, 2008, 9:15 am (2 years ago)Online casino operator 888 Holdings has revealed that its customer magazine, Eight, won the significant Most Effective Membership prize at the current Association of Publishing Agencies (APA) Effectiveness Awards 2008.
Eight is part of Gibraltar-based 888’s customer relationship management efforts at building an well-organized and inventive communications path with its customers. It is sent to all of the operator’s UK casino and poker players and is detailed in daily life features and gaming content.
This year's APA Effectiveness Awards, which are intended to distinguish and reward the most excellent in editorialized branded content, were the largest ever to be introduced in its history. There were more than 350 titles over an innumerable industries competing for only 18 individual awards with every group having around 20 entries.
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