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NYX aiming Asian market
 November 23, 2008, 8:48 am (3 years ago)New from its flourishing attainment of a sub-licensor imprimatur from the Isle Of Man authority the Swedish online gambling software supplier NYX Interactive has revealed a sales plan into Asia.
Staffan Lindgren, CEO of the company, announced this week that NYX is going to start an office in Singapore as part of its plan to produce Asian business.
"As part of our development plan this is an intentionally important choice," Lindgren explained this week. "Europe is within our zone; general interest in the company is high and the number of customers gradually growing. We have to expand our capability to fulfill the market's need of our products. Now we can look towards the East to the huge Asian market."
Local operations produce increased speed-to-market and advanced effectiveness, and NYX is also eager to build an attendance where the active market is or is going to be in the coming future, explains Lindgren. NYX Interactive also has schemes to take part in the imminent I-Gaming Expo in Macau for the 1st time as part of its Asian approach.
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