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New Online Gaming Channel supported by Virgin Media
 July 3, 2008, 8:09 am (3 years ago)Challenge Jackpot was launched today, supported by the entrepreneur corporation Virgin with a multi-million pound launch campaign. Challenge Jackpot has an interactive service with Virgin Media.
The campaign was created by Publicis London. It is a TV and web advertisement with the slogan 'your favourite place to play.' The channel also offers a website with streams of the TV broadcast and online games.
'Roulette Nation' will be the leader product with live bingo and blackjack. Viewers will be able to play Two Way Gaming-created automatic games including Face-Up Hold'em and Hotshot Keno.
“Challenge Jackpot is the first step to reinventing Challenge for the 21st century. We want this new channel to continue the values of fun and excitement that have long been synonymous with Challenge -- but also to take the relationship with our viewers to the next level of interactivity,” said Johnny Webb, managing director of Virgin Media Television.
“Online gaming in the UK is evolving rapidly away from functional betting into a rounded entertainment experience. Publicis is delighted to be working with Two Way Gaming and Virgin Media Television on the creation of this multi-platform gaming brand,” said Neil Simpson, chief executive of Publicis.
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