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William Hill 7-figure Ad Campaign, Offered Advantage Moves for UK Smokers
 July 12, 2007, 1:52 pm (4 years ago)William Hill, a bookmaker in Britain has introduced their 7-figure ad campaign which was intended to tracked a large part of gamers who plays in the traditional casinos and bingo halls. England and Wales will begin the smoking ban for land-based casinos, pubs, etc..
William hill stand will be mixing the series of adverts from the press titles in tabloids namely The Sun, Star, Mirror, etc… a Ј20 will be given for the first promotion when they bet the same amount in William Hill Bingo.
Initiative, an agency in London has managed the campaign and the ban in smoking ads give a big impact because of the iconic sign of no-smoking.
This advertisement will be shown to at least 2000 48-sheet posters which were seen around the country and a additional 200 Ad-vans near in conventional bingo halls.
“This ban will target some traditional gambling stronger than others.” As spoken by David Hood, from William Hill. “Halls of casino and bingo will be greatly affected because you need to be present in the premises to play and smokers will be drawn in for the sit-at-home options in playing with William Hill Casino and Bingo offered to them.”
In the second part of campaign William Hill re-brand their offers in the online casino as Super Casino, doubled with the release in the number of new products with licensed brand games in Marvel Comics. “Wager’s had adapted fast in the ban of Scotland and Ireland proofs said that this intervention is minimum in comparing with some leisure industry.”
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