Bingo News: Online Bingo launched by William Hill

William Hill, UK based famous company in online gambling is going to step in to the field of online bingo for the first time. This British company has already assigned the responsibility to Prego, an UK based marketing agency to lead and supervise this new venture of the company.

The new site will be featured with facilities allowing customers to play online bingo purchasing tickets of various denominations from the website. This website will also have the live chat session facility for the members on 24*7 basis.

UK based marketing agency, Prego will be engaged in the initial brand development of the company product & service. It will also handle the communication sector of the company. Prego will have to work with the internal web team of William Hill. The marketing agency will also handle the new operation within the William Hill online portfolio whilst ensuring the perfect communication with the customers.

"It is important for us that we position bingo to best engage with the target audience and Prego showed a clear grasp of this requirement and worked with us to deliver. We were impressed with the agency's approach and in particular their translation of a clear understanding of Bingo play and players into great creative.” Tony Cawood, Head of Remote Marketing at William Hill, commented.