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Bingo Night Live Cancellation body-slams PartyGaming
 November 25, 2008, 9:39 am (3 years ago)PartyGaming was going to take advantage of bingo boom which would have lead to big profits. Bingo Night Line on ITV should have been a great source of income for PartyGaming. PartyGaming established an online website particularly suitable for the television show in the UK.
For the first several weeks, the show seemed to indicate that it would be a big hit and be a gold mine for PartyGaming. Apparently something didn’t go along with their anticipation and it changed considerably throughout the past several months and at present, the show has been called off.
ITV source to Bingo News explained that it was an attractive experiment but the audience rate was not high enough. Meanwhile, the participation levels, meaning the number of people playing online were fine; the numbers who actually wanted to play for real cash were very small. The figures simply were not enough at all.
PartyGaming is currently responsible for the cancelled show. They have dedicated a lot of resources to match the online website with the television show. Now they are going to have to reform and find a different route.
"With the online bingo industry going into a boom period, it is paradoxical that a well-liked show did not succeed to perform the trick and draw people to bet online. Without the television show, it is going to be difficult to send focus and still make the website flourishing," explained Byron Brown, a fan of the former Bingo Night Live.
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