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ASA prohibited additional online gambling
 August 21, 2008, 8:46 am (3 years ago)Wink Bingo.com's newest online bingo announcement has earned the annoyance of Britain's Advertising Standards Authority, which revealed the prohibiting of the material this week.
The announcement, which was the effort of Spacebar Media, contained a maternity nurse rejoicing next to a trolley holding surgical tools and a laptop, the screen of which said ‘Wink Bingo Winner', according to the marketing publication Brand Republic. Behind the nurse was a amazed man grabbing a teddy bear and the legs of a female lying in a bed under a "Maternity Unit" sign, with the slogan: "Find the appropriate moment..."
The ad's designers explained that the goal was to differentiate Wink Bingo from rivals by being "sassy, mocking, playful and a bit wicked". The ads show a finely tuned fantasy circumstances, the props and wardrobe were not real and a midwife can be hiding at the back of a screen, the agency explained in reply to claims that it represented gambling as taking priority over specialized obligations and promoted betting in the worksite.
The ASA was not buying that, however, stating: "We recognized that the purpose of the ad was to represent a real-life circumstances in a hilarious way, but considered that the ad however indicated a health-care expert paying no attention to a woman delivering birth to play bingo online."
The Authority also found that the line "Find the appropriate moment" might be interpreted as looking over on gambling in the worksite.
In a separate matter, the ASA declined a criticism by Liberal Democrat culture spokesman Don Foster MP concerning Foxy Bingo's TV ad on its ‘GBP10 free offer'. Foster had disputed the usage of the word ‘free,' complaining it was deceptive and arguing that the ads did not explain the rules of the offer obvious.
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